Does Target Sell Fishing Gear?

Target is one of the most popular retailers in America, and this brand sells a variety of sports and outdoor equipment. If you’re planning a fishing trip and live close to Target, you’re probably wondering does Target sell fishing gear.

Target sells various fishing gear online and in stores. The selection of fishing gear available in Target stores includes fishing rods and reels, fishing lines, fishing baits and lures, fishing tackle, and fishing apparel. Target sells fishing gear suitable for recreational and professional anglers. 

Keep reading to discover what type of fishing gear you can shop at Target. We’ll also tell you what is basic fishing gear for beginner anglers. 

What Type of Fishing Gear Does Target Sell?

What Type of Fishing Gear Does Target Sell

Target sells a variety of fishing gear for professional and newbie anglers. Whether you’re looking for a new fishing rod or an extra fishing spool, check out Target’s sports and outdoors section.

Here are the different types of fishing equipment sold by Target:

Fishing Rods

Target sells a variety of fishing rods for children, professionals, and recreational anglers. Finding the right fishing rod for you will depend on the type of fishing you want to do. 

Target offers several types of fishing rods, including spinning rods, casting rods, spin casting rods, trolling rods, all-purpose rods, kid casters, and fly-fishing rods. Target fishing rods are available in stores or online and can be shipped for free or picked up the same day in the store.

Fishing Reels

Alongside fishing rods, Target sells a vast selection of fishing reels. Depending on the type of fishing you want to do, target offers spinning reels, baitcasting fishing reels, and fly-fishing reels at low prices. 

Fishing Line

A fishing line is an essential piece of fishing equipment. Target offers a good assortment of fishing lines suitable for fishing in clear or muddy waters.

Depending on the type of fish you’re trying to catch and the conditions you’re fishing in, you can find monofilament lines, fly lines, fluorocarbon lines, and braided fishing lines at Target stores. 

Fishing Bait & Lures

Target sells a variety of artificial fishing lures that are attached to the end of the line to attract fish. Finding the best fishing lure for you depends on the type of fish you’re trying to catch. When shopping in Target, look for jigs, spinnerbaits, soft plastic baits, and poppers. 

Fishing Terminal Tackle

Fishing gear that is attached to the end of the fishing line and cast out with bait in the water is called terminal tackle. Terminal fishing tackle includes hooks, floats, leaders, sinkers, swivels, snaps, and split rings. Whether you need new hooks or leaders, shop Target for the fishing terminal tackle you’ll love at low prices. 

Fishing Tools

Whether you’re looking for needle nose pliers or a wire cutter, check out the nearest Target store. Target sells a wide range of fishing tools that can be extremely helpful during a fishing trip. 

What Fishing Gear Is Needed for Beginners?

Fishing is a popular activity and a great way to spend quality time with family and friends. But before you head out on the water, there are several things you must have in your tackle box.

Shopping for fishing equipment can be overwhelming, especially for novice anglers. There are many different types of fishing rods, reels, and tackle on the market, and newbie fishermen might have a hard time choosing the right fishing gear.

If you’ve never fished before, here’s everything you’ll need to start fishing:

Fishing Rod & Reel

Fishing rods are made from durable materials, like graphite or fiberglass, which allow anglers to cast the line further. There are many different types of fishing rods based on their strength, responsiveness, taper, and action.

A fishing reel is attached to a fishing rod and helps wind the line and reel in the catch. There are several types of fishing reels, but spinning reels are very versatile and beginner-friendly.

Fishing Line

There are three main types of fishing lines – monofilament, fluorocarbon, and braided fishing line. The monofilament line is the most popular fishing line. It is produced in many colors, such as clear, white, green, red, blue, and fluorescent. 


Fishing hooks are an essential piece of fishing equipment. There are many different types of freshwater and saltwater fishing hooks, including bait, circle, and treble hooks, which are available in different sizes depending on the type of fish you want to catch. 

Fishing Lures

Fishing lures are artificial fishing baits designed to attract predatory fish into biting. Fishing lures come in many different shapes and sizes, with several types to choose from. 

Light-colored fishing lures are ideal for clear water and sunny days. But dark-colored lures work better in muddy waters and overcast weather. 

What Other Things Do You Need for Fishing?

Without essential pieces of fishing equipment, like a fishing rod, reel, line, and hooks, fishing isn’t possible. But other, less essential pieces of fishing gear can come in handy while you’re on a fishing trip.

When planning a fishing trip, make sure to pack:

  • Bobbers: Also known as floaters, bobbers are designed to let the angler know when a fish has taken the bait
  • Sinkers: Sinkers work to stabilize the hook and ensure that the bait sinks deeper into the water
  • Swivels: Some baits and lures make the line spin until it gets tangled and twisted. A swivel acts like a connection between a line and the lure, allowing the lure to spin freely without tangling the line


Target is known worldwide and is one of the most popular retailers in the United States. Target sells a wide range of fishing equipment both online and in stores and also offers free standard shipping. 

Whether you’re a professional or a beginner fisherman looking to purchase fishing equipment, check out the local Target store or shop online.